Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.
If you are like many business owners, you may be wondering how to find the right influencers for your campaigns. Today, we are going to give you the 5 best ways to find influencers for your business so you can implement this right away.
- Look at your followers.
If you already have a social media presence, then you can take a look at your own followers to see who might be a good match for you. Don’t overlook nano and micro influencers (smaller follower count, but generally more connected with their audience). You will want to review their feed to see which potential partners already post about things related to your business/brand. Once you have narrowed your search, reach out and present the offer.
- Research hashtags that relate to your business.
Write a list of any and all hashtags that might relate to your business. Don’t make them too broad. For example, if you sell coffee, searching #coffee is going to give you way too many options. Try searching #coffeeroastery to narrow down the search. Use the tips from above to select a few options and then reach out.
- Connect with potential influencers at in-person events
This one is a little more hands on. You can search for influencer events in your area such as seminars, workshops, etc. This gives you the opportunity to talk to them face to face to see if they would be a good fit for your brand. You should also check out their social media presence prior to giving the offer.
- Do a Google search.
This one might be the most time consuming. You can simply type in “gaming influencers” and up will pop a list. These are likely going to be the most popular influencers in this area with large followings, which may or may not have partnership options that fit into your budget. Once you find a few influencers you think might work, you should still review their social media to see if they will be hitting your target audience or producing content that is in line with your values.
- Use a Third-Party platform
This is by far the most effective way to find influencers. Many have influencer finder tools that allow you to search according to your wants and needs. They simplify this process because they have already done the work. This is where Sideqik comes in! Our Smart Search tool allows you to narrow your search quickly. You can find the right creators with the ideal audience, manage your outreach, measure your engagements, and drive revenue in a streamlined and cost effective way.
Ready to get started with your influencer marketing campaign and let us do the search work for you? Schedule a demo today!
Jenna Wessinger
