As we have mentioned before, identifying the right brand ambassadors is important. However, having and employee advocate program will often go a long way towards not only promoting unity internally, but also help to promote your unique culture outside across various social channels. They will be able to promote your brand in the same way an average consumer would, but with more authority and authenticity.
To be able to get innovative and dedicated brand ambassadors from your employees, we put together the following infographic to help get your program off to a great start:
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