KontrolFreek increases YouTube engagement with targeted UGC campaign

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The Challenge:

Activate influential fans for game release

KontrolFreek, the leading performer in gaming accessories, excels at providing customers a competitive edge in online gaming. To maintain their market leading position, they’re constantly looking to distinguish themselves and provide a unique experience for their fans.
KontrolFreek wanted to drive creation of fan-created YouTube videos from their community and increase engagement around these videos.

The Solution:

Recruit and engage super fans and their friends

KontrolFreek used Sideqik to work with one of their gaming influencers to encourage their customers to upload videos to YouTube. Uploaded videos were then voted on by the broader community, with the top videos earning automatic rewards and a separate prize awarded to their influencer’s fans.
KontrolFreek’s approach to working with their fans created an exceptional amount of long-lived organic content and provided a significant increase in fan engagement and SEO ranking.


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