New Integration: Tracking How Influencers Make an Impact

impact radius and sideqik influencer marketing ROI

More than 60% of marketers measure influencer marketing ROI with earned media value. While Sideqik customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, Sideqik customers will be able to view […]

Pinterest Analytics Now Available in Sideqik

With the scope of influencer marketing ever growing, Sideqik is excited to announce we now support Pinterest Analytics. This new feature allows brands to continue to grow their sphere of influence and partner with creators on another platform. In addition to Facebook, Twitch, Twitter, Instagram, Mixer, Tumblr, YouTube, and blogs, we’re adding Pinterest analytics so […]

Introducing Instagram Stories Analytics

As social media continues to evolve, the way people post and engage with influencers is changing. Instagram Stories has attracted more than 400 million daily users and changed the way people share and consume things online. Some 31 percent of Instagram users post a Story every month, according to a recent survey from RBC Capital, […]

Introducing Tumblr Analytics in Sideqik

With the scope of influencer marketing ever growing, Sideqik is excited to announce we now support Tumblr analytics. Our Tumblr support fills a hole our customers were seeing in the market and helps brands have a more holistic view of their influencer marketing program. Tumblr Analytics You can now use Sideqik to track your influencers […]

How conversion tracking can change your influencer marketing game

We’ve talked about this before. If you’re using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI. Luckily, if you’re in ecommerce, there’s an easy solution. The easiest way to measure an influencer is through designated links or conversion tracking. These show clear conversions where someone has […]

Instagram has changed its data-sharing policy, here’s what that means

Instagram API

As Facebook struggles to save face in the wake of data misuse by Cambridge Analytica, the social media juggernaut has decided to change the way developers access its data. On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for […]