
Web Performance Basics for the Marketing Team
While it’s obvious that a slow website can be frustrating to your users, you may be surprised at just how big an impact site performance

How to choose the right email service provider for your e-commerce marketing
Email marketing is often advertised as being a low-cost, high-return marketing investment. However, picking the wrong email service provider or acquiring poor quality email addresses

A New Startup Era for Atlanta
There are many things that may come to your mind when you think of the South – innovation is not typically one of these. In

What is Influencer Marketing?
Yesterday was the Mashable Social Media Day Atlanta 2013 and our co-founder, Jeremy, was there to discuss influencer marketing. This prompted us to share

Head Shots & Happy Hour
Head Shots & Happy Hour was an event hosted by Sideqik and Friendly Human at the Atlanta Tech Village. This event focused on marketers in

Rules of Engagement: Why, How, and 5 Budget-Friendly Tools to Help Along the Way
Oohlala, another blog entry–great! You must be bouncing off the walls in anticipation, right?Already thinking of a response to post in the comments section

Lists: Twitter’s Unsung Hero
Twitter strategy for most people has to do with how tweets are crafted. Where should the link be placed in a tweet? How often should

Social Media Outreach Tips: A Word to the Wise
There are a vast amount–arguably a surplus –of social media platforms available for use by anyone with internet access. These social platforms are drawing well over