How conversion tracking can change your influencer marketing game
We’ve talked about this before. If you’re using influencers as part of your marketing strategy it can be frustrating knowing exactly how to measure ROI.
Influencer Spotlight: DIY Brand Partnerships with Successful Blogger Julia Fain
Julia Fain is the author and designer behind Tag & Tibby, a home and garden website dedicated to small-budget modern home design ideas, DIY projects,
6 Ways to Engage Audiences on Social Media that Isn’t Just Pushing Content
It’s 2018 and you’re a skilled marketer, so you know you have to be on social media. But no matter how many helpful blogs and
5 influencer marketing mistakes you may be making
Influencer marketing has a proven track record of increasing conversions, brand awareness, and many other key performance indicators you may be working toward. In fact, according to marketing
What Should you Pay Influencers for their Work?
There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as
12 Pinterest Tips for Getting the Most Out of Your Pins
We just got back from the first Pinterest creator conference, called “In the Making.” It was a great event, and it was amazing to hear
4 Ways to Measure ROI in Influencer Marketing (and more!)
Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would
Three steps to make sure you’re using the right marketing metrics
If you give a speech to a room full of people, but no one attending remembers what you’ve said and leaves feeling disconnected, was the