Sometimes you need to get consumers’ eyes on your product, but you don’t have unlimited funds to make it happen. We understand. And that’s okay, because it’s still totally possible to be successful with influencer campaigns on a budget. Here’s a few things to keep in mind as you start your planning:
- Consider your budget and payment options. What makes the most sense for paying your influencers? A flat fee? A commission? Free product for the influencer? Not only will this determine your own campaign, it will determine what influencers make sense for your campaign based on what they want in return.
- Concentrate on smaller influencers. Influencers with larger audiences will likely price themselves out of your range if you have a small budget, or you may be only able to afford one or two Macro-level influencers. A larger field of Nano or Micro influencers is usually the better move for lower budgets.
- Focus your strategy. You’re not going to be able to reach everyone with a small budget. Instead, focus on very small, specific audiences to maximize your results, and make sure the content you’re sharing is hyper focused on your ideal customer.
Here are a few more reasons micro and nano influencers might be a good fit for you.