There are certain actions every marketer already knows and follows when starting every marketing campaign; email marketing, social media, SEO, etc. But, even though the above mentioned are effective and have been proven don’t you want just a little bit more?
Believe it or not, when it comes to marketing, word of mouth is still king. Many small and local companies still rely on this form of advertising and marketing to grow, but what if there was a way to pool your resources and mix the more traditional marketing practices with word-of-mouth marketing and build a personal relationship with your audience in the process? What I mean by this is having a solid brand ambassador program.
But, before you begin inviting everyone you know to become a brand ambassador it is important to create a solid guideline for what you want your program to be. Let’s break it down so that you can get the most out of your new Brand Ambassador Program.
#1 They will be your # 1 fan
Brand ambassadors are not just ordinary fans, they are willing to go an extra mile in pushing your brand. They will save you the trouble of doing all that sharing yourself and amplify your content in ways which you never could. Whenever a new update is released by your brand, your ambassadors will help make it go viral.
#2 You need to give content machine your best shot
Nothing excites brand ambassadors more than being able to openly contribute to a brand that they love. Brand ambassadors will be able to write content as well as turn attention to your targeted content. By highlighting some of your most prolific ambassadors on your blog or website through a piece of content, you will be able to both effectively drive traffic to your website and continue to further engage and reward your ambassadors by actively making them a part of your brand.
#3 You can only be one place at a time
One of the biggest hurdles you are likely to scale is event marketing. One sure way of reaching your targeted audience is hosting shows, networking, and being at every conference or event. You should be ready to spend money and time if you are planning on attending these events yourself, but with a brand ambassador program, you don’t have to.
One of the benefits of a brand ambassador program is the buzz generated from your ambassadors and the publicity they provide. If they love your product and love to talk about it then they will bring it up in conversations at events.
#4 You are sure of receiving continuous feedback from them
Your company will need consistent change to stay competitive if you are launching a new product or improving on the previous one. Running a company takes a lot of time, and you don’t always have the time to notice changes that need to be made to your product. This is why you sometimes need an outside perspective. Brand ambassadors are often just as knowledgeable about your product as your employees and just as willing to offer their opinion on any changes in your product.
Whenever launching a new product you can reward your most loyal brand ambassadors by inviting them to test the product early. Getting their opinion early allows you to make some small tweaks before officially launching the product. This allows you to release a better product and reward your ambassadors.
Starting Your Own Program
If you have read this far, you will likely be wondering how to go about starting a brand ambassador program.
Every ambassador program is different and we’ve seen many different types be successful. Just remember to treat your ambassadors like your most important customers and you will continue to be surprised by what an effective and well planned out brand ambassador program will be able to do for you.