The nights are getting colder, the leaves are falling, and pumpkin spice flavored everything is back on the menu. Yep, it’s spooky season, and no matter what your brand sells, all it takes to get in on the fun is a little creativity, and the right influencer. Here’s a few ideas on how you can do exactly that and keep building brand awareness.
- Costume ideas. Costumes can be almost anything, whether it’s just clothing, craft materials like cardboard and tape, or even things like home decor or office supplies. If something you sell could be part of a costume, work with an influencer to plant that idea into consumers’ heads.
- Decorations and crafts. In the same vein, if your products can be used to make DIY spooky season decor, push that point and get your brand involved. All it takes is the right influencer doing a demo, and your products could go from being not-spooky to being a hot seller for the season.
- Limited edition products. Even if your product doesn’t fit into those categories, you can make a limited edition version of your product and change the packaging to fit the season. Fans of your brand and Halloween will be all over it.
Not sure how to find the right influencer? Check this out and also learn how you can find TikTok influencers to reach new audiences.
Jenna Wessinger
