How Amazon Uses Sideqik Influencer Data to Cast Shows and Build Partnerships

in Influencer Marketing

Working with Sideqik and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end.
Jennifer Erdman, Uspech Marketing

When one of Amazon’s latest docuseries Streaming In Real Life began casting, the team was looking for streamers that played specific gaming titles and had strong connections with their community. In addition to finding streamers that would connect with their viewing audience, they also needed brand partners and sponsors to support the show.

After casting for the first couple of pilot episodes, executive producer Jennifer Erdman and her team identified several challenges in the process that created inefficiencies in their process. “One of our biggest challenges was the amount of time it took for us to research possible streamers to work with. Once we found them – we still needed more data to support meaningful brand partnerships,” said Erdman.

Researching candidates for the show
Identifying streamers based on audience, reach, and games played
Building value for streamers with sponsors

To streamline the process of casting streamers and launching sponsorships, the Uspech Marketing team leveraged Sideqik’s influencer platform. With more social data than any other influencer platform, Sideqik was the perfect platform for providing social metrics and reach on mainstream social media networks – but also streaming specific networks like Twitch and YouTube.

Robust Discovery and Search

Using Sideqik’s search functionality, the team was able to search for streamers by network and narrow down to find streamers playing specific games. Before using Sideqik, the team spent half of their week manually searching for streamers using traditional search engines. Additionally, once they found streamers – more people hours went into doing more research about each streamer to find quality candidates.

Exportable Profiles

When presenting streamers to the production team for casting or to partners for potential sponsorships, Sideqik’s export feature enabled the team to deliver a professional profile for review. All of the relevant data about a particular streamer was readily available and immediately ready for distribution with the click of a button.

Audience Demographics

When securing brand partnerships for the show, Sideqik’s audience demographics made it easy for the team to build value for the streamers cast in the show. By aligning the streamers reach with the potential brand’s target audience – the Amazon team was able to identify unique partnership opportunities based on interests and affinities. This data allowed the show to create authentic partnerships with brands.

Want to learn more about how Sideqik can help you build value for your partnerships? Request more information here.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.