If you are afraid that you have missed the influencer campaign boat this holiday season, don’t worry. There are ways to get in on the potential $200+ billion holiday spend. Here are a few ways that you can still see success in your holiday influencer campaign.
The best part about influencer marketing is that it can be implemented almost immediately. A few simple guidelines/plans and a discussion with your influencers and you can start seeing results fairly quickly. Even if you don’t have any influencers currently, you can reach out, get an agreement in place and see content within a couple of weeks to capture the last minute shoppers. Just be sure your shipping process is ready for the influx to ensure holiday arrivals!
Give Your Influencers Freedom
We might sound like a broken record with this, but give your influencers a bit of creative freedom. Guidelines are great. However, you should allow your influencers to reach their audience in their own way to maintain authenticity. This, in turn, will create a more effective reach.
If you are only getting started with holiday marketing now, you can see some new traffic for sure. If you are aiming for new customers, it might take a little longer to get them to purchase. It takes about 7 touch points for new customers to take the leap. Previous customers are more likely to remember your amazing products and grab them for the holidays. Set realistic goals for the season and remember that any efforts that don’t pan out for the holiday season are not wasted.
The key to all of this is having the RIGHT influencers to help you get the word out. Here’s how you can find the right creators to work with your brand.