If you’re marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it’s easy to see why just buying a banner on a popular website, or traditional advertising signage can potentially be a waste of advertising budget.
Influencer marketing has the advantage of giving you all of the options you need to reach the audiences you want. If you want to just go with a huge household name, you can work with them and reach millions of people. But if you want to specifically reach the demographics that you know are more likely to buy your product, you can work with a field of smaller influencers. These influencers have smaller, but more specialized audiences, allowing you to segment your approach and make sure your advertising dollars are going toward the people who are more likely to buy your products.
Read more about micro-influencers and how you can get the most of your relationship with them and how to leverage this relationship for better engagement.