4 Ways to Measure ROI in Influencer Marketing (and more!)
Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]
How to Reach Out to Influencers in Six Steps
So you know you want to include influencers in your marketing strategy. Why wouldn’t you with returns so high? But you’ve come to an impasse. You don’t know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]
4 Effective Ways To Connect Your Brand With Influencers
If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]
How DXRacer is using influencers to build brand trust
At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they’re using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […]
What Europe’s new data privacy law, the GDPR, means for influencer marketing
If you haven’t heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU’s General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it’s likely going to change the way advertising works on the internet. What is the […]
How Celebrities and Influencers Elevated the 2018 NBA All-Star Game
If you’ve been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]
Here’s what Coca-Cola has to say about influencer marketing — Case Study
Here at Sideqik we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke’s Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. Sideqik: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]
What you need to know about FTC compliance when it comes to influencer campaigns
The Federal Trade Commission announced today that it has taken action against social media influencers who failed to appropriately disclose their relationship with a company. The commission warned earlier this year that penalties could be coming, but this is the first settlement in such a matter. What happened? The FTC has settled with two online […]
The importance of authentic influencer content
The importance of authentic content Or, how to learn to trust your influencers You’ve found the perfect social media influencer to promote your brand. They’ve been testing your products and that first post is about to drop. It’s understandable to want to micromanage what’s being said about your company, but audience feedback suggests that’s not […]
10 Benefits of Influencer Marketing
Influencer Marketing — often called “Word of Mouth” marketing — involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]
Social Media Outreach Tips: A Word to the Wise
There are a vast amount–arguably a surplus –of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]