How do you make sure your superpowers are fully maximized? Before jumping into any process of improving your website, you need to STOP, gather all the data you can and look at what it’s telling you. Knowing and understanding the real facts that have a negative impact on sales will help you to come up with the most efficient fixes.
You should regularly monitor a series of e-commerce KPIs, which will let you know if the business is heading in the right direction or not.
Take a look at the following infographic to find out the most important KPI’s: