Esports is a growing industry with influencers, brands and more. To keep up with the competition, non-endemic brands should consider esports partners.
TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.
Since Bumble branched into influencer partnerships, each brand has developed its own personality. Here’s 3 ways marketers can learn from a diverse audience.
We analyzed the influencer campaigns from three lingerie brands to determine who had the most successful Valentine’s Day influencer marketing campaign.
More people are spending money on places and experiences, resulting in a thriving travel industry. With so many travel influencers, how can brands use them?
As the esports indusry grows in size, more brands are taking notice. Here’s how Complexity Gaming uses Sideqik to stay at the front of the competition.
Sideqik is excited to announce an integration with Partnerize. Users can now measure influencer attribution, create contracts and manage affiliate payments.
From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?
2019 was a big year . Now that we’re into 2020, we’ve compiled a list of influencer trends to help improve your 2020 marketing strategies–using new Sideqik data.
Authenticity is important in influencer marketing. But, what happens when your influencer isn’t real? We identified five ways to spot the fakes.
As esports grows as a global industry, so do the techniques necessary to make it as successful as possible. In a highly competitive market, Misfits Gaming uses Sideqik to stay ahead of the competition.
