Introducing Shopify Integration on Sideqik

in e-commerce, Influencer Marketing

It’s a historic time to be an e-commerce business. In 2020, e-commerce sales worldwide are expected to total over $4 trillion. By 2022, that number is expected to grow to nearly $6 trillion, and by 2040 over 95% of all purchases made in the world will be conducted via e-commerce.

What does that mean for businesses today? It means that optimizing marketing efforts towards driving online sales has never been more important. At Sideqik, we recognize that influencer partnerships are a powerful tool for e-commerce businesses, and we offer plenty of tools to help businesses manage those relationships— including our new ability to send payments directly through the platform.

That’s why we’re so excited to announce Sideqik’s new integration with Shopify, which now allows Sideqik users to go beyond influencer marketing campaigns to find new and powerful ways to drive revenue for their online brands.

By integrating fully with existing Shopify platforms, Sideqik users will be able to track conversions from specific influencers or partners and get a clearer understanding of how marketing campaigns and advertising decisions are impacting their bottom line.

The Power of Shopify Integration with Sideqik

Shopify is one of the world’s most popular ecommerce platforms, with over 1 million stores using it to sell products and services online. It allows everyone from solo entrepreneurs to medium or large businesses to more effectively sell and engage with customers online, serving every step of the customer journey.

With our new integration, brands on Sideqik will now have the opportunity to leverage an impressive list of tools, capabilities, and connections that will make both Sideqik and Shopify more powerful than ever for driving revenue for your brand.

Track Influencer Campaign & Marketing ROI Like Never Before

With this new integration, you’ll have the power to identify exactly how specific influencers and campaigns are performing for your store based on custom metrics you determine yourself— everything from earned media value to total revenue and everything in-between.

Identify Trends and Make More Informed, Effective Marketing Decisions

Seeing how your campaigns, influencer partnerships, and other marketing efforts perform and change your business over time is an essential aspect of growth. Sideqik’s newly Shopify-integrated platform lets you surface not only specific data points, but also important trends in your influencer and marketing campaigns. This will allow you to identify patterns and make empowered, data-based decisions for your brand’s future.

Go Beyond Engagement to Track Conversions to the Source

High engagement in marketing campaigns is great. But product-based businesses need marketing that leads to actual sales. Use Sideqik to track views, purchases, form submissions, cart activity, payment activity, and more on your Shopify platform to see cause and effect.

Stay Engaged Beyond the First Contact with Your Audience

Combining Sideqik’s new Shopify integration with other integrations like Mailchimp, Facebook, Twitter, and Google, Sideqik will help you build momentum from promos and turn one-time engagements into complete funnels that lead to sales.

Our entire team at Sideqik is incredibly excited about our new Shopify integration and the way it’s going to help our brands supercharge sales, revenue, and marketing campaigns.

Request a demo for your e-commcerce brand here.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.