Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

It’s important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing strategy. Neither of these strategies is a bad one. They differ, however, in the ways that they generate authenticity.

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this strategy in mind. How can influencers help build your success?

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there’s a use case that isn’t as apparent. Sports brands have to sell their team members as influencers for partnerships.

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

Your voice expresses your brand’s personality. This is the case

Based on the traditional playbook, influencer marketing inherently seems like

Instagram influencer marketing spend is expected to hit ~$8 billion

The rise of ad blockers and stricter ad terms and

Marketers are vastly more familiar with influencers through social media

Social media technology has come a long way since Facebook’s