An Introduction to Sideqik Integrations: Making Your Workflow Easier

in Influencer Marketing

The plethora of marketing tools available online today makes it easy for anyone to start a marketing campaign. Working with dozens of different interfaces to ensure the success of that campaign, however, is neither easy nor quick.

To save you time and make the marketing process simpler, Sideqik’s platform readily integrates with several of the marketing tools you use on a daily basis. You’ll be able to connect your influencer marketing initiatives with the rest of your marketing stack at any time.

Take a look at some of the integrations readily available through Sideqik:

API

APIs serve as communication systems that enable the machines you have at your disposal to communicate with one another. Unlike a user interface, APIs don’t require human interaction to issue requests and responses to one another.

Sideqik allows you to integrate APIs into your marketing initiatives one of two ways. You’ll be able to use a JSON-based REST API if you want to pull data from the Sideqik platform to your own. Alternatively, you can use an event-driven Webhook system to push data into your systems.

These APIs will ensure that your workflow remains harmonious and that the data you need to successfully operate an influencer marketing campaign doesn’t get lost amidst a technological transfer.

Conversion Tracking

Sideqik also integrates conversion tracking to help you stay on top of your consumers’ post-advertisement behavior. The platform’s conversion tracking tool will help you identify when a partnership leads to a purchase, newsletter subscription, app download, or another form of direct interaction with your platform.

Using a Sideqik-provided pixel, you’ll be able to track online events as driven by your Sideqik-affiliated influencers. You’ll be able to more readily assess:

Pageviews
Purchases
Form submissions
Sign-ups and registrations
Cart activity
Platform searches
Payment activity

In doing so, you’ll be able to determine what kind of influencer content has the greatest funnel impact on your audience. You’ll then be able to replicate that content or push more successful influencer interactions to the forefront of an advertising campaign, generating greater sales along the way.

Remarketing for Facebook, Twitter, and Google

Influencer-generated advertising content and business promotions need to be versatile. While your influencers can have a dominant or primary platform, you should be able to remarket your content for Facebook, Twitter, and Google ad accounts depending on which platform provides you with the greatest audience reach.

Sideqik’s Remarketing integration encourages you to add pixels and tracking tags to influencer promotions without having to utilize a third-party platform.

When you utilize these elements on a platform like Facebook, you’ll be able to identify consumer trends, not to mention the bounce rate of consumers who interact positively with your advertisements but who bail on the final purchase. Remarketing is good for more than brand expansion. With additional data regarding your consumers at hand, you can create incentives that’ll turn bounced interactions into completed purchases.

Google Analytics

Google Analytics is one of the best known and most utilized marketing tools operating online today. This platform enables you to trace the ROI and impact of your influencer campaigns down to your word choice. Want to know which of your ad’s keywords attracts the most attention? Want to check the history of your CTR based on your most recent ad’s release? Google Analytics lets you do that.

It’s simple to integrate Google Analytics with your Sideqik promotions. All you need to do is provide Sideqik with your Google Tracking ID, and the platform will seamlessly integrate Google Analytics’ toolkit into its existing platform.

Google Analytics was designed to operate in tandem with other marketing tools. That’s why it’s so simple to build on top of the platform with effective APIs. In doing so, you allow yourself to better sculpt your influencer marketing campaigns through Sideqik. While your influencers will retain control over their posts, you’ll be able to tell them what language, behavior, images, ALT text, or links are generating the most engagement. That additional information is key to a marketing campaign’s success.

MailChimp

Email marketing campaigns are not a thing of the past. Your newsletters have as much of a chance of generating consumer purchases as the advertisements your share on social media. This is where MailChimp comes in handy. MailChimp enables you to create email signup actions that work in tandem with your promotions.

By integrating MailChimp into your Sideqik campaigns, you’ll be able to pick and choose MailChimp lists for your viewing audience to subscribe to.

This pairing of influencer reach and the immediacy of a subscription drives conversions. You’ll be able to offer consumers immediately actionable prompts that will then further connect them to your business. This abrupt action makes the most of your influencers’ work and ensures that you’ll be able to reach out to an interested consumer long after your latest advertisement is archived.

Sideqik deliberately makes it easy for you to gather all of your marketing tools under one banner. In eliminating the time it takes to jump between platforms, Sideqik aims to streamline your marketing campaigns and help you generate greater interaction with the content you share across all of your platforms. Get started with Sideqik today.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.