Customer Spotlight: How Sideqik’s API Helped MSI Engage Fans with a One-of-a-Kind Contest

in Influencer Marketing

When MSI, a trusted manufacturer of advanced custom gaming computers and peripherals, needed to supercharge engagement with their audience, they turned to the streamers their audience loves most. But designing and executing their influencer campaign in a way that was impactful and measurable wouldn’t be easy. That’s when they partnered with Sideqik, leveraging the unique power and customizability of our platform to track their campaign, access a range of data insights, and even publicly declare the winner.

About MSI

MSI is one of the most trusted brands in gaming and eSports. With an emphasis on the highest possible performance for passionate gamers, MSI produces high-end gaming technology for the world’s most tuned-in gaming fans.

They’ve sponsored more than 20 eSports teams worldwide and hosted the annual gaming tournament MSI Masters Gaming Arena.

Extreme performance, precise control, and smooth functionality are all hallmarks of the MSI approach— and those exact features are what originally drew them to Sideqik.

Partnering with Sideqik for a Unique Campaign

MSI wanted a unique, memorable, and engaging way to promote the benefits of building a custom streaming PC on their B550 platform. Highlights of the platform include the ability to facilitate flawless performance while streaming, providing full connectivity to allow for future next-gen upgrades, and ensuring the best possible 4K streaming experience.

Their idea? Inviting 5 renowned streamers to take part in the Streamer of Tomorrow Campaign— each one showcasing one of 5 streaming PCs built with MSI. Each streamer completed an assigned challenge for each week of the campaign, and their success was measured based on fan engagement— with fans also having the chance to win the exact PC their streamer of choice played on for the campaign.

But tracking that fan engagement simply and robustly called for help. Enter, Sideqik.

Using Sideqik to Track, Engage, and Win

Because the contest was measured by fan engagement, the ability to pull in data from Sideqik directly to the MSI landing page for the campaign was critical. By using the Sideqik API, MSI was able to directly pull social data to their landing page to automatically update with information about how each streamer was performing— providing both MSI and their fans with a real-time tracker that made the campaign more engaging, transparent, and successful.

Sideqik: Built to Be Customized

Like the powerful, unique PCs the streamers in MSI’s campaign used, Sideqik is designed to be fully customized and adaptable for a wide range of customers. The use case we’ve outlined here is just one of the many that Sideqik can support, pulling robust data from a range of sources to provide advanced tracking and insight for both our customers and their audiences.

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Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.