How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material?
These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas you got your favorite gift, or that summer of 1970 when you were just a freshman in high school.
Remember, it’s not about what the businesses sell, it’s how they make you feel!
Looking for a way to create an iconic ad that doesn’t feel like an ad like these below? Check out our blog on ad connection.
This is the idea that Coca-Cola and Apple are built on. Keep this in mind when watching these below:
5. M&M (1996)
They do exist! This is a classic commercial that has been showing for almost 20 years now, and interesting enough, it was one of the first ads to jump on the CGI bandwagon, shortly after Toy Story was released. As a result, the ad was hugely successful and thus the chocolatey taste of M&Ms lives on.
4. Campbell’s Snow Man (1993)
What feels better than hot soup in the cozy kitchen, after being out in the cold snow? Nothing. That’s why Campbell’s Soup continues to show its holiday commercial every year, without fail, since 1993.
3. Corona Christmas (1990)
Corona, bottled by Grupo Modelo, is known for its relaxing/entertaining commercials, and in some opinions, great beer. Since its introduction to the US in 1981, it has become the 5th best-selling beer, and audiences have grown accustomed to the “corona-and-lime” way of life. This commercial, which still airs every holiday season, serves as a friendly reminder that maybe the warm beach isn’t as far as you may think.
2. I’ve fallen and I can’t get up (1989)
“I’ve fallen and I can’t get up!” — A line that many recognize today. The commercial, which first aired in the late 80s, has become somewhat of an internet phenomenon, due to its inadvertent comedic value. The company, LifeAlert provides medical alarms for senior citizens and disabled individuals to speak to medical dispatch directly, without needing a telephone. Although it is a funny commercial, we will probably all end up needing one eventually.
1. Tootsie Pop (1970)
“Since Mr. Owl first dared to unravel one of the confectionary world’s most puzzling secrets in the classic 1970 TV commercial, dedicated Tootsie Pop fans everywhere have tried to provide a definitive answer.
Many have attempted and failed to lick their way to the center of the Tootsie Pop. The temptation to bite and reach the embedded Tootsie Roll prize has proven too great… just like it was for Mr. Owl.” – Tootsie.com
Brands like Coca Cola do ad creative well, too. Want to know who they use for influencer marketing? Check out the case study here.
We hope you enjoyed our quick run-down of the five longest running commercials, let us know if we missed any!