Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too.
Below are 7 tips that will help you build the right audience on YouTube and keep them coming back.
1. Be consistent.
Before making the decision of the audience you want to have, you need to find out what you are good at. Creating content that deals with a subject you are knowledgeable of and also interested in will not only make your content authentic but will also make life easier. This will also help you focus your channel’s content and allow you to better connect with your audience.
2. Be genuine.
YouTube may have become the central platform for movies, music, television, and entertainment, yet still remains a social media platform at its core. Just as every other social network, people like to socialize, make conversations, comment, like videos, and ask interesting questions. YouTube appreciates authenticity and helps your videos retain your viewers. Do not handle your channel as just a means for self-promotion, even if you want to promote yourself do it genuinely and have fun with it.
3. Speak to your audience.
After deciding the kind of content you want to create, it is time to decide on the kind of audience you would like to reach out to. You need to carry out research on the specific audience and the content that would fit them perfectly. Find out the names of relevant fan communities and join them, learn the jargon they use, and you can include their vocabulary into your speech. Become an active part of these communities and you will begin to see the difference that it can make.
4. Use the available tools.
YouTube has many tools available to help you to measure the amount of time and attention your content receives. Knowing what really interests your audience and how you can improve your posts will help you pinpoint what needs to be optimized about your content. If you find out that your viewers are more interested in the latter part of your video than the beginning, then you should try improving the beginning in order to make the viewer interested in watching the rest of the video. Most viewers decide if they are going to watch a particular video within the first 5 seconds. Having that in mind, make sure that the beginning of your video is interesting enough to retain the viewer’s attention.
Another way to engage your audience and make them take actions is by “video annotation”. You can link to other significant posts or videos by making use of clickable annotations. You can also ask your viewers to subscribe to your channel, but you need to do it smartly and sparingly. By leveraging this information you are upping your odds of success.
5. Optimizing your videos.
Optimizing your videos will enable you to generate traffic, because they will be easier to find through both YouTube and Google search. Carefully designing your videos description and headlines, including any recent subject and relevant keywords to it, will go a long way towards making sure that your videos are found. Try as much as possible not to use excess video tags and only use the relevant ones.
As search engines crawl text when processing search queries, including an audio transcript (where you properly describe the content of your video) can help them appear higher in search. An audio transcript does not only add more context to your video, it also provides you with the freedom to add more keywords to enable people easily find your content when they search for it.
6. Share your videos.
There are many social networks where you can share your YouTube videos. They give you to freedom to tag/mention friends, brands and other content creators too. This can also be a good means to begin and keep conversations going outside YouTube aside getting more viewers. You can share your content on the network that has a higher number of the kind of audience you want to reach out to and ensure your content is relevant. Sharing your content on other channels is a perfect way of reaching out to more people and getting a completely new audience.
7. Partner with others.
One of the ways of getting more audience is by partnering with other content producers. Whoever you are partnering with, whether users that interest you or fellow YouTubers will help you get more audience.
Feel free to suggest other YouTubers your viewers should check out. Most YouTubers do know themselves and becoming one of the most highly placed in this social network will help drive your traffic through cross-channel promotion.