The Best Influencer Marketing Tools for Agencies

Whether you are a sole proprietor or part of a large team, your business’ entire reason for existence depends on your ability to build your audience and convert leads to customers. No matter what industry your agency caters to, having the best tools for your job is required to surpass your competitors and stand out. These tools and resources allow you to achieve set goals and improve processes and performance. 

If you’re responsible for managing multiple accounts, running various reports, or even engage audiences through webinars and specific marketing framework, you need the right tools to do your job well and efficiently and drive more business to your agency.

1. Hubspot Marketing

Hubspot is a premiere marketing CRM resource that allows you to manage your campaigns while maintaining your contacts in one place. It allows you to stay organized, bringing your team, tools, and data together to launch high-impact inbound marketing campaigns in less time. 

It is unique because it provides a sophisticated yet easy to use, an all-in-one approach. There is even a free trial option to try Hubspot prior to purchasing.

2. Tweetdeck

In a similar approach to Hubspot, Tweetdeck allows you to manage Twitter and research all in one place. It contains a series of customizable columns, which can be set up to display the user or brand’s Twitter timeline, direct messages, lists, trends, favorites, and much more by a single user. 

Instead of a traditional single timeline, TweetDeck allows you to add columns to display specific content that interests you and view them side by side. Another special feature is that users can monitor multiple accounts simultaneously and choose to send out tweets immediately or schedule for a later time.

3. Buzzsumo

BuzzSumo a fantastic content analyzer tool which allows its user to quickly research topics and identify popular content, as well as who is actually sharing it. You simply select a topic to search and can view the most popular articles on your selected topic ranked by total shares. The results show the popular content’s shares and linkbacks so you can find influencers within your niche.

BuzzSumo is helpful to small businesses because it easily collects and groups content written by bloggers and shared by social media influencers, all in one place. These features help streamline the processes of identifying the best keywords for your marketing projects and the development of outreach plans while adding influencers to Twitter lists. 

4. Awario

Awario is a social media monitoring and listening tool that helps businesses discover conversations about their brands, products, or services. This allows them to know the public’s feedback and monitor the trends. It serves as a great option if you want to use social media monitoring to find opportunities and connect with influencers. 

In other words, it is perfect for keeping tabs on your own brand and competitors. The Awario Leads Module generates highly accurate predictive insights, helping you identify potential customers searching the Internet for products and services that you might be offering.

5. Sideqik

Sideqik is an end-to-end influencer marketing platform that integrates seamlessly to streamline and prove ROI for your influencer strategy. It features everything mentioned above all in one place: Influencer discovery, collaboration, engagement, reporting, analytics, and more. 

This platform allows brands to identify relevant, brand-safe influencers, streamline relationship management, and grow their communities. With a robust, AI-powered database, Sideqik provides actionable insights throughout the entire lifecycle of your influencer.

Which Tool is the Best Option for Your Agency?

As you can see, there are great tools and resources out there for Influencer Marketing Agencies. In fact, Influencer marketing has become the most preferred strategy for businesses to reach target audiences. But with competitors all targeting that same audience, it can be challenging to market more effectively than others. 

The difficulty of creating, launching, and monitoring your campaigns often stands in the way of driving the best results. This is why including influencer marketing platforms and tools can effectively amplify your campaigns, and why it has proven to be quite successful.

Nancy Rothman

Nancy Rothman

Nancy is a passionate, results-driven marketing executive with more than a decade of experience in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. Prior to Sideqik, Nancy held roles at four successful martech startups, each of which received multiple series of fundraising and included two acquisitions. At CallRail, specifically, Nancy served as the director of marketing where she built the company’s brand and established it as a leader in its space. She also held roles at MeetEdgar, where she oversaw the entire sales and marketing practice, increasing the company's user base and annual recurring revenue, as well as PureCars, which was acquired by Raycom Media in 2015. As vice president of marketing for Sideqik, Nancy is responsible for developing and executing on the company's marketing strategy to drive overall business growth.

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