How to beat the Instagram algorithm

So what is the Instagram algorithm anyway? Basically, the Instagram algorithm favors the photos you interact with. Likes beget views. So followers are shown the content they are most likely to interact with at the top of their feed. That means your content may not be as visible if you don’t post as often. According to Later, […]

The power of one influencer’s voice: How Kylie Jenner burned Snapchat

Kylie Jenner Snapchat

It’s 4:50 p.m. EST on Feb. 21. Just another day for the social platform favored by teens, Snapchat. Then disaster strikes. Megastar Kylie Jenner tweets “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” In the distance, sirens are blaring. One innocuous tweet from a reality […]

How Celebrities and Influencers Elevated the 2018 NBA All-Star Game

If you’ve been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

The Value of Sponsorship in Gaming — Sideqik Data

value of sponsorship

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at Sideqik believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

Here’s what Coca-Cola has to say about influencer marketing — Case Study

Coca-Cola influencer content

Here at Sideqik we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke’s Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. Sideqik: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

Are you ready for Black Friday 2017?

Black Friday shoppers at a mall

It’s the most wonderful time of the year. Your marketing campaigns have been running. Your deals have been set. It’s time for Black Friday once again. Last year, spending between Thanksgiving and Cyber Monday came in at $12.8 billion, more that 15 percent higher than in 2015, according to Forbes. So what’s on the horizon […]

Why predictive analytics matter for your 2018 marketing strategy

It’s late November and that means it’s time to start strategizing for 2018. You know what’s so 2017? Planning your social strategy almost solely around influencer reach. What’s going to be in? Predictive analytics. So what is predictive analytics? Predictive analytics view a data set’s current and historical facts in order to make predictions about […]

How to use the internet to succeed at event marketing

If you’re at all involved in gaming online, you probably heard that BlizzCon was last weekend. That annual celebration of all thing Blizzard Entertainment draws more than 35,0000 attendees and hundreds of brands looking to grab their interest. While swag and eye-catching booths are important, the key to event marketing starts at the computer. Example: […]

Sideqik FAQ: What is Earned Media Value?

What is earned media value?

If you’ve been working with influencer marketing, you’ve probably heard the term earned media value being thrown around a lot. But what does it actually mean? Everyone wants to be able to calculate accurate ROI on their marketing actions. In traditional advertising, you calculate ROI by comparing money spent on revenue generated from campaigns. You […]

Sideqik in the news: A great writeup from Hypepotamus

Sideqik in the news

Following our presentation at Venture Atlanta, we’re continuing to make waves, this time in the publication Hypepotamus! Sideqik Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

Six steps to take control of your influencer program

Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

Some thoughts and thanks after Venture Atlanta

Venture Atlanta headline

Here at Sideqik, we like to think of ourselves as a thoroughly Atlanta company. We had the opportunity last week to speak at Venture Atlanta, which reaffirmed that identity.  The conference is the Southeast’s premier event for connecting technology innovation and investment capital. Beyond that, it was a great way to see Atlanta’s most innovative […]