This prompted us to share some information on influencer marketing with you.
The definition is pretty fluid but we define it as:
“Identifying and building relationships with individuals who have influence over a target audience of buyers”
Influencer marketing allows marketers to reach 90% of prospects through the influential 10%. According to PR Week magazine, 69% of marketing managers in
the US now include the targeting of influencers as part of their strategy.
Influencers can be:
Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.
– McKinsey&Company Study
One of our clients, Country Club Prep, employed influencer marketing by using Sideqik to activate their college brand ambassadors. They invited over 300 of their ambassadors to help them promote a single campaign and extend their reach across college campuses.
Ready to get started?
The following are four steps to successful influencer marketing:
1) Identify influencers – discover who is influencing your audience
2) Market to influencers – get noticed by these influencers
3) Market through influencers – turn influencers into your brand advocates
Tell us about how you have used influencer marketing!